Meet Our Staff


Jay Patel


Jay oversees the day-to-day activities across all departments, insuring the efficiency and effectiveness of its products and services. In addition to management, he is responsible for product development and innovation in order to remain current and competitive ahead of the competition. Jay is an alumni from the University of Central Florida, where he received a degree in Mechanical Engineering. He founded Platinum Signs in 2006, after having spent 15 years in the Engineering and Management field. He enjoys the many challenges he is faced with on a daily basis as well as his interactions with his employees, whom he considers to be the integral part of Platinum Signs. On his time off work, Jay enjoys going to the beach, watching movies, cruising the islands, and spending time with family and friends.



Yesha Patel


Responsible for the development and business growth of the company through marketing effort campaigns and networking. She supports various local chambers by attending weekly meetings, luncheons, and other after hours functions. In addition to the marketing role, Yesha is also the outside sales representative for the East and Central Orlando Areas responsible for the sales of signs and promotional products. She worked at Florida Hospital Altamonte as a Registered Nurse for 13 years, prior to joining Platinum Signs. Yesha loves networking and interacting with her customers, as well as building new relationships with everyone she meets. She enjoys spending time with her family and friends as well as exercising and reading.


Jonathan Santiago


Responsible for the manufacturing of our sign products. This includes putting together all of our signs, vinyl and digital print media on substrates to final installation. Jonathan’s experience in the sign industry ensures that our installs are done timely, and in a satisfactory manner per client’s request. He enjoys the everyday interaction on the field, and the chance to leave a mark on the local area through the installation of signs and graphics. He enjoys seeing the final product and feedback provided by customers for a job well done. Jonathan’s hobbies include cooking, biking, graphic design and spending time with family.

Tony Warren

Tony Warren


Responsible for the management of sales, and relationship with customers of all in-house signage accounts. He ensures our customer satisfaction remains top priority by guaranteeing a returned call by end-of-day, and ensuring all estimates are handled within company guidelines. Tony's background in media relation and community relation enables him to provide excellent customer service to our clients. He enjoys the direct interaction with each client, and the customer service opportunity his role provides. Tony's hobbies include photography, hiking, kayaking, surfing and family time.


Jose Gonzalez


Responsible for the planning, organization and production of all products to be done efficiently, timely, and on budget. Jose's extensive background in the sign industry provides a thorough knowledge of all of our products and services. He is also responsible for quality control (QC) by ensuring all of our products are manufactured according to specs, meeting our QC guidelines. He oversees the maintenance of all of our equipment to ensure our products are manufactured efficiently. Jose enjoys the many facets of the job, and the many types of products he get to produce on a daily basis. Hobbies include playing guitar, listening to all genres of music, cooking, traveling and spending time with friends and family.




Derrick Ruiz

Derrick Ruiz


Derrick has a wide variety of sales and signage history.

As the outside sales representative, he’s also a graphic designer with over 10years of designing experience. He enjoys working with his customers face to face and making sure their projects are exactly what they need. Outside work, Derrick has been a music engineer for over 10 years and loves to spend time with his family.


Josean Gonzalez


Josean is currently attending Keiser University and has been us for the last 5 years. He has previous experience is the sign industry. What he enjoys about his current position as he states "there is always something different to do and learn" never a dull moment. His hobbies include watching films, reading and writing.


Lynn Rupp


Lynn is a graduate from International Academy of Design & Technology with a Bachelor of Fine Arts. She has 10 years in graphic design, web coding/design, digital marketing, event planning, public relations and photographing artwork. What Lynn really enjoys about her current position is that she enjoys working with a team that works together, as she states it "like a well-oiled machine" She enjoys working on marketing material and assisting the outside sales representatives. Outside of work she enjoys painting, teaching her children how to paint, hiking, cooking, dancing and spending time with family and friends.

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Contact us


(407) 971-3640

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Casselberry Main Production Facility
352 W Melody Ln -  Casselberry, FL 32707

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