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Effective Sign Design Tips

To help you get the most out of your sign/product, here are some sign tips. We’ve gathered together useful information about key sign attributes like legibility, visibility, viewing distance, letter and background color, and more.

Questions to ask yourself before you order:

  • What is the sign’s over all purpose? Are you identifying, promoting or informing?
  • What specific message do you want to communicate? Your message should be descriptive, quick and effective.
  • Who is the target audience? A target audience can be people of a certain age group, gender, marital status, etc. Knowing this will help narrow down design elements.
  • Is the sign intended to be temporary or permanent? If you are looking for permanent you want the sign material to last.
  • Is the sign to be used indoors or outdoors? If your sign is being used for the outdoors, you want to make sure it can hold up in all weather conditions.
  • Does the sign need to be mounted? By whom? We offer installation and removal services.
  • Does the sign need to travel? Does it require special portability concerns? If you are traveling, make sure your sign can fit in your vehicle so it’s easy to transport.
  • When do you need the sign? We offer quick turnaround.

You have the pieces to the Puzzle…Now what?

Keep it visible and legible. Remember that people of all ages (with varying vision) are going to be passing by your sign so it needs to be seen easily to be read quickly. Generally, 1 inch of letter height for every 10 feet of viewing distance is recommended. The sign should be placed where it can receive maximum exposure.

Highest visibility color combinations to use on your custom sign according to the Outdoor Advertising Assoc. of America (OAAA) is as follows:

  • Less is More. Don’t crowd your signage with too many words or lines of text which are difficult to read from a distance.  About 30% – 40% of white space should be available for good legibility.
  • Save the details for the sale. Don’t attempt to sell your product on the sign — Use it to get people interested and into your business. Sell your product one they are in the door.
  • Grab attention. There should be something about your signage that will reach out and grab the attention of your target market.
  • First impressions are lasting impressions Your signage is the customer’s first impression of you.  So project an image you want remembered. If this is your potential customer’s first read, make sure you have some logo or branding element for them to see.
  • Make it memorable. Good signage should make your products or services, as well as your location, easy to remember.
  • Simple Fonts. Here are the most used fonts in the biz. These are just a suggestion of fonts that are used frequently. It’s suggested that signs that are being viewed from far away should use a thick fat bold font.

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